What “Ppalli Ppalli” Culture Actually Feels Like (From the Inside)

I ordered something on Coupang (쿠팡, Korea’s biggest online retailer) last night. By this morning, it hadn’t arrived yet — and I caught myself getting annoyed. Why isn’t it here? Then I stopped. About ten years ago, delivery in Korea took three to five days, and nobody thought twice about it. But the version of … Read more

Chimaek: What Korean Fried Chicken and Beer Really Means (From a Korean)

chicken bear - chimaek

A few weeks ago, the most powerful man in tech pulled on a pair of clear plastic gloves and tore into a piece of fried chicken in Hongdae. A couple of days later, standing on a baseball field in Seoul before throwing out the first pitch, Jensen Huang — the CEO of Nvidia — told … Read more

Why Koreans Ask Your Age First (And What It Actually Means)

The first time a foreigner asked me how old I was, I froze for a solid two seconds. Not because the question was rude — it wasn’t, at least not to me — but because I genuinely didn’t know which answer to give. My Korean age? My international age? In Korea I’d just say a … Read more