What “Ppalli Ppalli” Culture Actually Feels Like (From the Inside)

Grey Coupang reusable delivery box with a green latch sitting on a tiled apartment floor

I ordered something on Coupang (쿠팡, Korea’s biggest online retailer) last night. By this morning, it hadn’t arrived yet — and I caught myself getting annoyed. Why isn’t it here? Then I stopped. About ten years ago, delivery in Korea took three to five days, and nobody thought twice about it. But the version of … Read more

KakaoTalk: The App That Quietly Runs Korea

Graphic of a phone lock screen stacked with 47 unread KakaoTalk notifications from family and work chats

It’s 7:32 AM. I unlock my phone and there are 47 unread KakaoTalk messages waiting. Not on Instagram. Not on Slack. KakaoTalk alone. A family chat. Two work department chats. A college group chat that’s been alive for 12 years. A chat with the parents of my daughter’s daycare friends. My in-laws’ family group. Scroll … Read more