What “Ppalli Ppalli” Culture Actually Feels Like (From the Inside)

I ordered something on Coupang (쿠팡, Korea’s biggest online retailer) last night. By this morning, it hadn’t arrived yet — and I caught myself getting annoyed. Why isn’t it here? Then I stopped. About ten years ago, delivery in Korea took three to five days, and nobody thought twice about it. But the version of … Read more

KakaoTalk: The App That Quietly Runs Korea

It’s 7:32 AM. I unlock my phone and there are 47 unread KakaoTalk messages waiting. Not on Instagram. Not on Slack. KakaoTalk alone. A family chat. Two work department chats. A college group chat that’s been alive for 12 years. A chat with the parents of my daughter’s daycare friends. My in-laws’ family group. Scroll … Read more

The Korean Subway Commute: 33 Minutes I Can’t Avoid

Every morning, I make a choice. Comfort, or one more hour of sleep. The answer is always the same. Sleep. People who truly hate the packed train wake up an hour earlier. Not that leaving an hour early gets you an empty car — there’s no such thing as an empty subway car in Seoul. … Read more