What “Ppalli Ppalli” Culture Actually Feels Like (From the Inside)
I ordered something on Coupang (쿠팡, Korea’s biggest online retailer) last night. By this morning, it hadn’t arrived yet — and I caught myself getting annoyed. Why isn’t it here? Then I stopped. About ten years ago, delivery in Korea took three to five days, and nobody thought twice about it. But the version of … Read more